marketing

A GUIDE TO WORKING WITH FREELANCERS ON YOUR MARKETING PROJECTS

Carrying out marketing campaigns have always been known to draw various freelancers from different niches, e.g. SEO experts, designers, copywriters, content developers and so on, each working in tandem with the other to make your campaign as successful as possible. Your reason for hiring a freelancer of any kind is due to various factors. Read More

marketing, landing page

The 4 Things You Need to Have in Your Landing Page Copy to Get Leads

We are mostly familiar with the popular notion of the first impression lasting the longest, which means it could make or mar your relationships. With your landing page being the first point of contact of a user on your website, you need to have a properly articulated and fashioned copy that glues the user’s attention on the spot, wins them over, and convinces them to act further. The experience of writing over countless writing pages has taught me a lot of invaluable lessons. Read More

instagram, marketing

5 Instagram Mistakes to Avoid

A while back, I expounded on the advantages of establishments being on Instagram, and the techniques for promoting business enterprises on Instagram. I trust you’ve made moves towards maximizing the business opportunities of Instagram. In furtherance of this business maximization workshop, I will be calling attention to some of the practices you should avoid on Instagram. Read More

seo, marketing, backlinks

WHAT DO YOU WANT FROM GUEST BLOGGING?

For years, I have written on the benefits of guest blogging. These benefits include: - Better leads generation - You can build links back to your website for stronger search engine rankings. - Awareness for your brand also increases - It places you as an expert on a subject - Builds readership on your personal blog - Increases the traffic to your own website. Read More

seo, white paper, marketing

The Newbie Guide to White Papers

Due to the technological advancements in the turn of the 21st century, it is not up for argument that the bulk of marketing activities goes into online means. With increasing importance being given to the Internet in purchases decision-making, if you don’t step up your online A-game, the results will be undesirable. Read More

marketing

MISTAKES TO AVOID WHEN DEALING WITH SOCIAL MEDIA INFLUENCERS

Before I go any further, it is important that I explain who a social media influencer is, and clear the air on the title. A social media influencer is an individual with large followership, and who has the ability to convince his followers to buy a product, or get their opinions on several subjects. A social media influencer can boost sales for any product he chooses. Read More

email marketing, marketing

TIRED? THESE 7 EMAIL MARKETING STATISTICS WILL GIVE YOU HOPE

Year after year, we are told about the demise of email and email marketing. The dramatic nature of marketers can sometimes be overwhelming. As soon as they see a new marketing tactic (mobile marketing or social media marketing), they immediately claim that the former tactic in place has died. This is however preposterous, as email marketing is still as alive as it used to be. Read More

blogging, marketing

WHAT WILL YOU DO WHEN BLOGGING CEASES TO BE AN OPTION?

There is only one secret to effective business blogging. This secret isn’t farfetched; it is consistency and research. This way you can create quality content for your blog. Most bloggers even make use of a schedule to plan their posts. Read More