This is the second article in our 4 post series articles on how to avoid Google deindexation of your domains.
If you haven’t read the first post please stop now and read it here before continuing with the rest of this series.
In our first article we discussed ways in which Google can decide if a blog is spamming its result and deinxed them. The first and easiest way for Google is in fact the website content.
Here we provide suggestions which we believe will minimize the risk of being deindexed based on blog content.
1. Use original content.
This might come obvious but many in SEO market simply ignore or do not realise the importance of this item and that is why we put it first in the list.
Always check your content against copyscape.com. Make sure your content passes the copyscape test before submitting it to your blog.
2. Do not use Free automatic content spinners.
Well we suggest you never use any automatic content spinners “period” ! But if you should or if you blog network is based on Automatic content generators, check for their reviews and go with the best that is out there. Do not worry about the cost as the most expensive ones are the ones that are used by fewer people and hence provide a better chance of unique content.
3. Do not provide more than 2 outside links per post.
If you can (and we highly suggest) only provide 1 link to an outside source from your post (assuming your post is between 200 to 300 words in length) but if you can’t avoid the temptation do not ever go for more than 3 links per 300 words.
4. Make sure your posts have at least 200 words.
Anything less than 200 words is simply a sign of SPAM. Post 2014 you do not want your blog to look like a directory listing.
5. Provide nofollow links
Make your site look professional and provide some nofollow links to highly regarded websites. Providing nofollow links to sites likes wikipedia can do magic. You will not lose any link juice because the link is nofollow yet providing links like that makes Google realize that your content is legitimate.
6. No more than 20 external links on the home page.
Some people might say 10 is the mark here but we had sites with 30 links on their homepage and they never were deindexed
7. Avoid linking to spam or illegal sites
You do not want any association with those sites. Just avoid them.
8. Avoid contents that sound like paid advertisement.
Make sure your content does not sound like it is a paid advertisement. Also avoid keywords like featured, sponsored and such
9. Do not use wordpress default theme.
In a 2005 video by Matt Cutts (the head of Google SPAM team) he shows a website that still uses the default wordpress theme and says: “And look at this spammer! He didn’t even change the default theme”
10. Always keep the value of your domain in mind.
Before engaging in any risky behaviours ask yourself how much the domain really worth to you and then measure the risks and decide.
In the next article in this series we will talk about networking and hosting actions you should consider for your blog networks.
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