Look, I’ll be straight with you about expired domains. After dealing with hundreds of these over the years, I’ve seen agencies blow through five-figure budgets chasing domains that turned out to be penalty magnets. But when done right? The results can be absolutely game-changing.

Nothing hurts worse than watching perfectly good ad spend vanish into the Google Ads black hole. After managing campaigns for 200+ clients across every industry imaginable, the pattern never changes - businesses bleeding money on trash clicks because they treat negative keywords like an afterthought.

There are different type of customers, and you get to meet most, if not all, of them given that you have been in business for a while. One type of customer, however, is the most annoying of all, and they are called “serial complainers” for a reason. No matter what you do, they find something to complain about. And the worst part? They are customers, and you STILL have to deal with their complaints!

Blogging and its influence has never been as big as it is today, and the wise thing to do if you are a business owner is to try to harness the influence that they hold. Even small bloggers have thousands of people following them, and that means thousands of potential customers who will hear about your product if the blogger helps you advertise.

Remember when that fitness influencer said cardio was pointless and lost 100k followers overnight? Yeah, that’s what happens when you do controversial content wrong. But when you nail it? Man, the traffic is insane.

Hosting providers lose 73% of visitors within the first 15 seconds. That’s not some made-up statistic - that’s what happens when your landing page doesn’t answer the fundamental questions bouncing around in every visitor’s head.

Last week I watched a PR agency charge $3,000 for a press release that got exactly zero coverage. Not one journalist opened it. The tracking showed 12 total views - probably all from the client’s team.