Monitor Search Traffic with Data Studio

March 30, 2022

Google has created a new dashboard template for Data Studio that allows users to more easily monitor their site's Google Search traffic. The template makes it easy to toggle between different Search Console properties, data types, devices, and more. Users can link their own data to the template to get started.

This article provides a step-by-step guide on how to use the new dashboard template. First, users need to connect their Search Console account to Data Studio. Next, they will select the template and add it to their Data Studio project. Finally, they will link their data to the template and customize the dashboard to their liking.

The new dashboard template is a great way for users to get more out of their data and better understand their site's search traffic.

A dashboard can serve one of three primary purposes: monitoring performance, data exploration, or informing the world. In this post, we'll focus on monitoring performance dashboards.

Performance dashboards should be designed to help users quickly discover changes in the data. They typically use simple visualizations like line charts and bar charts, which are easy to interpret. If an issue is discovered, the SEO or analyst can then proceed to a deeper data exploration.

This post provides a template for monitoring Google Search performance. The template can be found here:

To use the template, you must first set up a Search Console connector in Data Studio. To do this, sign in to Data Studio, create a Search Console data source, and choose the URL Impression table. The Property Parameter you choose here will be the default one in your report, but you'll have access to the others through a filter.

The dashboard provides functionality and data for web, image, video, news, discover, and googleNews on a URL level basis. For more information on the data available through this dashboard, visit the Performance report help pages:

Google has created a new data connector for Search Console in Data Studio. This allows users to filter their data by page, type, and country, as well as choose between different data types and date ranges. You can also use regular expressions to exclude certain pages from your report.

The Google Search Console is a free service that helps you monitor your website's performance on Google Search. You can use it to see how your site is doing in terms of clicks, CTR, and other metrics.

Options available to control the data in the dashboard

You can use the Search Console to monitor clicks and CTR over time. The best way to do this is with a line chart. This will allow you to see how metrics change over time and identify any patterns that may be occurring.

Line charts showing clicks and CTR trends over time

You can also connect Google Analytics to the Search Console to track conversions from organic search traffic. This can be done by following these instructions.

The article discusses how to effectively use the URL filter in Google Data Studio to analyze website performance. It is more effective to analyze specific URLs using a table, rather than relying solely on charts. The page, country, and type filters can be used to narrow down the results.

In order to create a good mobile experience for a monitoring dashboard, set "Display mode" to "Fit to width" (found under report and page layout). This will adjust the dashboard width to the screen size. It is important to check how the report looks on different screen sizes.

In the second post of their Search Console tips series, Google discuss how shortening URL strings can help to make tables less cluttered. They explain how to create a calculated field to remove the domain name from the URL using a regular expression, for example REGEXP_EXTRACT(Landing Page, ".*\\.com/(.*)$") for a .com domain name.

The next post in the series, Optimizing website performance with a Search Console bubble chart, will discuss an advanced chart that may help users understand where to focus their attention when it comes to optimizing their Search efforts. Google announces future posts in the series on Twitter.

Are you looking to get more out of your data? Dashboards can be a great way to do just that. But what makes a great dashboard? And how can you create one?

In this blog post, Search Advocate Daniel Waisberg takes a look at what goes into making a great dashboard. He covers everything from choosing the right data to display to making sure your dashboard is visually appealing.

So whether you're a dashboard novice or a seasoned pro, this post is sure to have something for you. So what are you waiting for? Get dashboarding!

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