This week, Google Search introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document. This is based on the general principle that a document’s title should be written by the language or script of its primary contents.
One example of this would be a scenario where the title consists of two parts (divided by a hyphen), where they express the same contents in different languages (Hindi and English). While the title is in both languages, the document itself is written only in Hindi. In this instance, our system detects such inconsistency and might use only the Hindi headline text.
For more information on this update, please read Google's blog post linked below: https://webmasters.googleblog.com/2021/06/friday-june-3-2022.html
गीतांजलि की जीवनी
Latin scripted titles
Transliteration is the process of writing content from one language into a different language that uses a different script or alphabet. For example, consider a page title for a song written in Hindi but transliterated to use Latin characters rather than Hindi’s native Devanagari script:
jis desh me holi kheli jati hai
In such a case, our system tries to find an alternative title using the script that’s predominant on the page, which in this case could be:
जिस देश में होली खेली जाती है
In general, our systems tend to use the title element of the page. In cases with multi-language or transliterated titles, our systems may seek alternatives that match the predominant language of the page. This is why it's a good practice to provide a title that matches the language and/or the script of the page's main content. You can read more about this topic in our forum, including existing threads on this topic in English and Japanese
Koji Kojima, a Google Search product manager, has shared some interesting details about the search engine's inner workings in a recent blog post. Among other things, he reveals that the search algorithm is constantly being updated and that Google Search engineers are constantly working to improve the user experience.
Kojima begins by discussing how the search algorithm is constantly being updated. He notes that this is necessary in order to keep up with the changing landscape of the web and to ensure that users are getting the most relevant results for their queries. He also mentions that these updates can be small and unnoticeable or large and game-changing. Next, Kojima talks about how Google Search engineers are always working to improve the user experience. He cites examples such as making sure results are loaded quickly, adding new features such as "related searches," and improving the search interface on mobile devices. Finally, Kojima encourages readers to provide feedback about their experiences with Google Search so that the team can continue to make improvements.
The blog post provides an inside look at how Google Search works and how the team is always working to improve the user experience. This is valuable information for anyone who uses the search engine on a regular basis.