In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising given how AI generated text content is treated by Google.
John Mueller highlighted inherent limitations in the AI image generator technology. Automatically generated text content is prohibited for Google search within the limited context of the use of it for manipulating the search results.
Google’s guidelines on autogenerated content state: > “In cases where it’s intended to manipulate search rankings and not help users, Google may take actions on such content.”
Google’s John Mueller is also on record stating that AI generated text content is considered spam.
According to Google's Webmaster Guidelines, "automatically generated content" is considered spam and is not allowed. This includes content that is generated by automatic translation tools.
However, there are some exceptions to this rule. For example, if a human reviews and curates the content before it is published, then it is allowed.