Engage shoppers with Google Search deal pages

July 21, 2021

Get the most out of the Google Search deals carousel by creating deals pages for more sales events and following these best practices.

Create deals pages for all of your events

There are now over a billion shopping sessions on Google everyday and there is a massive rise in interest for Black Friday and Cyber Monday deal queries on Google during the holiday season. Since last year, we've continued to refine and improve the deals carousel, expanding its use to other popular sales events such as Labor Day and Memorial Day sales.

Deals Carousel for US Holidays To get the most out of the deals carousel, create pages for each of your sales events. The deals carousel is currently limited to the US and operational for limited sales events.

Follow these best practices for deals pages

Last year we sharedbest practices for Black Friday and Cyber Monday pages. This advice included:

With Black Friday and Cyber Monday just around the corner, many retailers are wondering how to make the most of these important shopping holidays. Last year, Google released a deals carousel to help shoppers easily find special offers and promotions. Based on experiences from last year, Google now recommends the following best practices for creating dedicated pages for Black Friday and Cyber Monday deals:

  • Create a dedicated page for each promotional event. This will help ensure that shoppers can easily find your deals.
  • Include the event description in the page title, such as "Black Friday 2021 Deals". The page title is often incorporated into the text shown in the deals carousel.
  • Include an image relevant to the sale. Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. Any text in an image should be reflected in the textual content on the page and in an appropriate alt text attribute. To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.

If you're running a promotion or sale, there are a few things you can do to make sure Google knows about it. First, include text describing the event on the page itself. This will help Google correctly identify the page as relevant to the specific sale.

Second, if you're revealing sales details on the day of the event, include general information about the event in advance. This will help Google understand that the page is relevant, and then you can ask Google to recrawl your page after it is updated. This will increase the likelihood that your updated content gets indexed in time.

In addition to creating deals pages, you may also want to register your promotions in Google Merchant Center. This will help surface your deals across more surfaces on Google. For more details about the deals carousel, check out our help center announcement on making it easier to find deals on Google.

If you have any questions, you can check in with the experts in the Help forum or drop a comment on Twitter.

Alan Kent, a Search Relations professional, recently wrote an interesting article discussing the role of search engines in our lives. He starts off by talking about how we use search engines to find things we are looking for on the internet, but sometimes we forget that they are also businesses. He goes on to say that over the past few years, there has been an increased focus on the business side of search engines and how they make money.

He talks about how there are two main ways that search engines make money: through advertising and through licensing their technology to other companies. He says that advertising is the more important of the two, as it brings in the majority of revenue for most search engines. He talks about how there are different types of advertising, including paid search results, display ads, and video ads. He says that paid search results are generally the most effective type of ad, as they are targeted specifically to what the user is looking for.

He then talks about how licensing their technology to other companies is another way that search engines make money. He gives the example of Google Maps, which is licensed to many different companies. He says that this can be a very lucrative business for search engines, as it allows them to tap into new markets and reach new users.

Overall, Kent provides a detailed overview of how search engines make money and why advertising is such an important part of their business model. This is a great article for anyone who wants to learn more about the inner workings of the internet and how search engines operate.

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