Get the most out of the Google Search deals carousel by creating deals pages for more sales events and following these best practices.
Create deals pages for all of your events
There are now over a billion shopping sessions on Google everyday and there is a massive rise in interest for Black Friday and Cyber Monday deal queries on Google during the holiday season. Since last year, we've continued to refine and improve the deals carousel, expanding its use to other popular sales events such as Labor Day and Memorial Day sales.
To get the most out of the deals carousel, create pages for each of your sales events. The deals carousel is currently limited to the US and operational for limited sales events.
Follow these best practices for deals pages
Last year we sharedbest practices for Black Friday and Cyber Monday pages. This advice included:
With Black Friday and Cyber Monday just around the corner, many retailers are wondering how to make the most of these important shopping holidays. Last year, Google released a deals carousel to help shoppers easily find special offers and promotions. Based on experiences from last year, Google now recommends the following best practices for creating dedicated pages for Black Friday and Cyber Monday deals:
- Create a dedicated page for each promotional event. This will help ensure that shoppers can easily find your deals.
- Include the event description in the page title, such as "Black Friday 2021 Deals". The page title is often incorporated into the text shown in the deals carousel.
- Include an image relevant to the sale. Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. Any text in an image should be reflected in the textual content on the page and in an appropriate alt text attribute. To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.
If you're running a promotion or sale, there are a few things you can do to make sure Google knows about it. First, include text describing the event on the page itself. This will help Google correctly identify the page as relevant to the specific sale.
Second, if you're revealing sales details on the day of the event, include general information about the event in advance. This will help Google understand that the page is relevant, and then you can ask Google to recrawl your page after it is updated. This will increase the likelihood that your updated content gets indexed in time.
In addition to creating deals pages, you may also want to register your promotions in Google Merchant Center. This will help surface your deals across more surfaces on Google. For more details about the deals carousel, check out our help center announcement on making it easier to find deals on Google.
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