March 16, 2013

On the last blog, we discussed on brainstorming process that is imperative in content ideation. Here are the last few elements.

Semantic Framework. Semantic phrases in copywriting organizes information from one entity to another without having to have an obvious link between these two, and identifies how a particular word may be related in context with other documents. Aaron Bradley has greatly utilized this tool in inbound marketing, as well as Matthew Brown of Moz Blog. Considering that other phrases or words may be semantically connected helps you improve content and reach high search results. Such tools would be the LSI keywords which gauges keyword density. Another tool is Freebase.

Trending Topics. One sure way to have greater traffic to your content is to focus on writing your article about trending conversations. This enables you to gain a steady amount of visitors however impermanent as discussions and topics worldwide changes almost drastically everyday. So be wary of this one. Always be flexible and up to date.

Content. Of course, what is more important about content ideation strategy is the content itself. Audience demography, competitor analysis and keyword analysis are integral in producing quality content that is expected to generate high traffic. Making content can be a gruelling task if you do not know your audience too well. What are their frustrations? What are their needs? What do they look for in a product? Your content must be able to identify these frustrations and fill these demands by the customers. It seems like a pretty simple marketing strategy, right?

Classifying Content. Once you have all the ideas for your content, be sure to classify them according to types. This allows you pinpoint ideas that may appear weak and needs more brainstorming process.

Sell the Content. Now you have the content. This final step guarantees that you don’t end up empty-handed. Sell your content. The content should be able to introduce the campaign or, as we have set as an example earlier, cosmetic surgery to a target market. A great content should be able to grasp the audience at first base through benefits and advantages, thereby creating a demand among a particular audience that will ultimately lead them to make a specific action.

Following through this structural process will surely take content ideation strategy into yet another spectrum of marketing that can withstand varying tangents on niche and campaign. It is important to note, however, that content writing is an on-going process that has to involve the audience—the market. Content should therefore help people with the process of purchasing or subscribing to an offer that reinforces long term relations.

There must still be constant brainstorming processes that offer a communal environment and retention effort for clients and customers. This way they don’t stray away to the competition.

To wrap it up, let me reiterate what Neil Gaiman said in the opening of this blog, that an idea is just an idea. What you do with it is what actually matters. Make that idea great by processing it into a growing, realistic and saleable concept that can turn your market into loyal and satisfied customers. And in the words of Jerry Yang, one of Yahoo!’s co-founder, “I think that it’s always possible to have a great company if you have great ideas.”