There is very little in common between copywriters and musicians, especially those doing pop. Still, like every rule out there, there are exceptions. There are a few things copywriters can learn from pop music, and some are listed below.
There is a clear divide between good and bad hires, and you have to know which is which before its too late! It will be a waste of time to hire somebody who is bad, then look for a replacement after they have done the damage already.